The Roadmap
Location: Austin, Texas
A mid-sized SaaS company specializing in project management tools struggled with poor organic traffic despite having a wealth of high-quality content. Despite their in-house team’s efforts, their traffic remained stagnant, and they were unable to convert visitors into paying customers.
Issue
- Keyword Cannibalization – Their blog posts were competing against each other, causing search engines to dilute their rankings.
- Technical SEO Gaps – Poor site structure, missing schema markup, and slow page load times were impacting rankings.
- Low-Quality Backlinks – The site had accumulated irrelevant backlinks that were harming its domain authority rather than helping it.
Proposed Solution
Contaid Soft solutions was brought in to conduct an in-depth audit. Here’s what we did:
- Content Pruning & Restructuring: Contaid SEO experts merged similar blog posts, deleted outdated content, and optimized remaining posts with targeted keywords.
- Internal Linking Strategy: A hub-and-spoke content model was implemented, strengthening the authority of pillar pages.
- Structured Data Implementation: Schema markup was added to key pages to improve search engine understanding.
- Backlink Detox & Acquisition: Irrelevant backlinks were disavowed, and a targeted outreach strategy brought in high-quality backlinks from industry sites.
- Technical SEO Fixes: We improved site speed, fixed crawl errors, and optimized meta descriptions and headers.
Results
Within six months, the company experienced:
- 30% increase in organic leads
- 120% boost in organic traffic
- 45% reduction in bounce rate
- Top 3 ranking for high-intent keywords
The CEO of the company remarked, “We thought we were doing everything right, but Contaid showed us how much we were missing. The impact on our business has been incredible.”